OneZero
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OneZero

It’s the Beginning of the End for Independent YouTubers

As studios pump out the type of content the site originally intended to subvert, the barrier to success rises

Photo: Andrew Francis Wallace/Getty Images

WWhen T-Series surpassed celebrity influencer PewDiePie in YouTube subscribers last year, most people in the West hadn’t yet heard of the Bollywood movie and music studio. An outspoken and…

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Chris Stokel-Walker

Chris Stokel-Walker

UK-based freelancer for The Guardian, The Economist, BuzzFeed News, the BBC and more. Tell me your story, or get me to write for you: stokel@gmail.com