IRL Ads Are Taking Scary Inspiration From Social Media

The billboards are watching you

Photo by Andre Benz on Unsplash

Let’s put something to rest: Facebook isn’t spying through your phone’s microphone to serve you ads for sweatshirts and seltzer water. It probably couldn’t even if it wanted to. But if the social network isn’t listening to you, that doesn’t mean the rest of the world isn’t watching.