OneZero
Published in

OneZero

Microprocessing

Instagram’s 😂 🔥 🎉 Reaction Buttons Are a Scourge

Research shows that a modicum of extra effort in online conversations goes a long way

Photo: Markus Winkler/Unsplash

When Instagram introduced the option to “heart” direct messages in 2015, my personal experience of the platform began its slow, steady descent into hell.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store