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Instagram Puts Brands Ahead of People With New Scheduling Feature

Welcome to a more corporate feed

Audience with cell phones recording and live with Instagram at Villa Country on August 16, 2019 in Sao Paulo, Brazil. Photo: Mauricio Santana/Getty Images

OnOn Monday, Instagram announced it would give creators the ability to schedule posts up to six months in advance. The new feature enables creators to decide when, exactly, images will publish to their feed, as well as IGTV videos. There’s just one catch: In order to get access to the scheduling…

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Eric Ravenscraft

Eric Ravenscraft

Eric Ravenscraft is a freelance writer from Atlanta covering tech, media, and geek culture for Medium, The New York Times, and more.