The Cheater’s Guide to Spotify

Inside the Surprisingly Big Business of Spotify’s Secretive White-Noise Spammers

Search engine optimized accounts that publish hundreds of nearly identical tracks rake in streams and profits

Peter Slattery
Published in
8 min readJan 4, 2021


Photo illustration; Image source: gaiamoments/Getty Images

Welcome to The Cheater’s Guide to Spotify, a series about the schemes that rack up streams, money, and infamy on the popular streaming service.

Ever played some white noise on Spotify while you fall asleep? There’s a decent chance a U.K.-based company called Ameritz created it — though you wouldn’t know that from looking at Spotify.

“Truly brainless to produce,” a former in-house sound designer for Ameritz told OneZero via email, requesting anonymity due to potential professional repercussions. “You’ve no idea of the amount of time I spent recording fans (computer fans, oven fans, desk fans… basically anything you can think of!).”

Primarily through a shell label called Peak Records, Ameritz fuels hundreds of generically named Spotify artist pages, such as White Noise Baby Sleep and Relaxing Music Therapy, with literal static. There appears to be a real appetite on the platform for music to play while you fall asleep, with some of these artist pages reaching hundreds of thousands…