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The Long Road to Inventing Design Personas

It’s hard to be simple

Illustrated UX design concept with two personas, user cards, yes or no buttons, and audience demographics.
Image: Nadezhda Fedrunova/iStock/Getty Images Plus

IfIf you’ve worked in the software or web industry in the last 20 years, you’ve probably been introduced to the idea of “personas” — hypothetical archetypes — as a practical interaction design tool. Whether you hate or love this idea as a development tool, you can thank me. My book, The Inmates are Running the Asylum: Why High-Tech Products Drive Us Crazy

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Alan Cooper

Alan Cooper

Ancestry Thinker, Software Alchemist, Regenerative Rancher

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