The Long Road to Inventing Design Personas

It’s hard to be simple

Image: Nadezhda Fedrunova/iStock/Getty Images Plus

If you’ve worked in the software or web industry in the last 20 years, you’ve probably been introduced to the idea of “personas” — hypothetical archetypes — as a practical interaction design tool. Whether you hate or love this idea as a development tool, you can thank me. My book, The Inmates are Running the Asylum: Why High-Tech Products Drive Us Crazy…