The Long Road to Inventing Design Personas

It’s hard to be simple

Illustrated UX design concept with two personas, user cards, yes or no buttons, and audience demographics.
Image: Nadezhda Fedrunova/iStock/Getty Images Plus

Kathy became the model for my first, primitive, persona.

He fell victim to a common syndrome that I later named “self-referential design,” a malady that personas cure.

Personas became our secret interaction design weapon.

The problem is that while logic is a powerful and effective programming tool, it is a pathetically weak and inappropriate interaction design tool.

Ancestry Thinker, Software Alchemist, Regenerative Rancher

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