The Long Road to Inventing Design Personas
It’s hard to be simple
Published in
9 min readFeb 4, 2020
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If you’ve worked in the software or web industry in the last 20 years, you’ve probably been introduced to the idea of “personas” — hypothetical archetypes — as a practical interaction design tool. Whether you hate or love this idea as a development tool, you can thank me. My book, The Inmates are Running the Asylum: Why High-Tech Products Drive Us Crazy…
