I’m a Safari Truther Now

Here’s why Apple’s browser blows Chrome out of the water

Dave Gershgorn
OneZero

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A photo of the Safari app icon on an iPhone.
Photo: NurPhoto/Getty Images

II used to think Google Chrome was the perfect web browser. It was flexible, customizable, and connected to the center of my digital identity: my Google account.

Everyone else seems to think that too. There’s pretty strong evidence that Google Chrome is the most popular web browser in the United States. But the blinded masses are overlooking a beautiful piece of software that has been criminally undervalued: Apple’s Safari.

For those who have only bathed in the RAM-heated waters of Google Chrome, Apple’s Safari is the stock internet browser for MacOS. It shares Apple’s design language — frustratingly minimalist — and offers only a whiff of customization.

And that’s okay.

Chrome, by contrast, seems like it was built to welcome in the full expanse of the internet. Its web store includes tons of apps and extensions from unknown developers, and a new Chrome tab opens to personalized reading suggestions based on your browsing history. The recommendations are a little nod to how much Google knows about you, because they really do. Safari recently added a similar feature in iOS 13, but those personalized suggestions are based on information that’s kept on your device rather than a profile of your interests compiled…

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