I love Apple’s Privacy Protection, but as a Creator, it’s a Nightmare.
It’s Apple’s world. We all just have to try and live in it.
Apple’s glitzy developer conference this June, WWDC, gave us our annual peek at the latest and greatest software the company is bringing to our devices, from iOS 15 to major updates to macOS, iPadOS, and more.
This year, as with other years, privacy improvements across Apple’s operating systems were front-and-center. Building on its anti-tracking pop-up boxes introduced last year that targeted cross-app tracking, iOS will now allow users to block email senders from tracking whether or not people are opening their emails.
Open tracking is one of the few ways people who send email are able to understand how well that email was read. Email marketers, as well as newsletter creators that send emails via platforms like Substack and Revue, use simple transparent pixels embedded in emails that load when an email is opened by a user, indicating that the email was read (or at least opened).
Unlike tracking on the web or in apps, this doesn’t tell you much about the user other than the general…
