I Don’t Want the Best Deal Anymore
Why I finally canceled Amazon Prime
I made my first purchase on Amazon twenty-five years ago. The retail giant has been efficiently mining my shopping addiction ever since. That’s longer than I’ve been married. In fact, my very first purchase on Amazon was a book about planning a wedding, an order I placed on October 23, 1997.
Over the past two decades, Amazon has molded me into the perfect customer, luring me with fast and free shipping, an endless selection of goods, and a seamlessly smooth shopping experience. They have effectively divided my shopping addiction into five simple and satisfying steps — ideate, click, buy, receive, repeat — over and over again, for more than two decades.
My desire to curb my robotic habit of buying whatever pops into my head is the biggest reason I didn’t renew my Prime membership.
But it’s so much more than that. I’m tired of Amazon. I’m sick of seeing their branded vans roaming my neighborhood. I’m chilled by the sheer number of Amazon boxes smiling up at me from porches, storefronts, and the backs of those damn ubiquitous vans.
I am thoroughly sick of Jeff Bezos, Amazon’s poster child and its billionaire founder.
So, yes, while there is a tangible cost to Prime membership that I could reasonably…
