This Company Might Be Listening to Everything You Watch on TV

Alphonso Inc.

Sarvesh Mathi
OneZero

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Photo: Oleksandr Shchus/Getty Images

IImagine you’re out with your friends and the topic of mattresses randomly comes up. You pitch in, someone hints that they are looking to buy one, and the conversation swiftly moves on. The next day you’re browsing the internet and bam! Mattress ads suddenly start creeping up on every page.

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