How Will Disney+ Grow from Here?

An unprecedented marketing campaign, top-tier content, and a low price — what’s missing?

Mike Raab
OneZero
Published in
8 min readJan 10, 2020

--

Image: Mike Raab

TThe day after Disney+ launched on November 12, the company made a startling announcement that 10 million users had signed up for the subscription video service. This figure shocked most industry analysts, and amounted to 17% of Netflix’s domestic subscriber base…

--

--