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How the Internet Transformed the World of Custom Poetry

Sites like Etsy and Instagram are remaking a classic artistic hustle

“Don’t believe those people who say being a poet isn’t lucrative.”

That’s Eric Vance Walton, a writer who composes custom poetry for clients. His business stretches back to the 1990s, before bespoke everything — shampoo, perfume



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Veronica Walsingham

Freelance arts and culture writer. Previous bylines include The New York Times, Playboy, Glamour, Vice, and other publications. Instagram: @veronica_notvaughn