How the Custom Ringtone Industry Paved the Way for the App Store — and Then Vanished

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The rise of the ringtone

Pictured: groundbreaking innovation. Source: WikiHow

Custom ringtones showed technologists the power of frictionless payment and frictionless payment-enabled software to eat the world.

Bye, bye, bye

How ringtones shaped the modern world

A defining feature of the digital world is the intricate link between all of our smart devices.

Now only imagine, ladies and gentlemen… our terrible music library, on an even worse phone.

Ringtones’ lasting legacy

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