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How the Custom Ringtone Industry Paved the Way for the App Store — and Then Vanished

Why I miss Crazy Frog

Photo: mariusFM77/Getty Images

Before the iPhone, Venmo, or Spotify, there were ringtones. You might remember them fondly as those lo-fidelity sounds we used to communicate our highly refined music tastes every time someone called our cell. But ringtones were so much more than that. A billion-dollar industry silenced…

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