OneZero
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OneZero

I/O

How Tech Helped Create a New Erectile Dysfunction Crisis

Startups are exploiting the market Viagra created, but experts are wary

InIn 1998, Pfizer hired Bob Dole to be a spokesperson for Viagra. The former senator and presidential candidate epitomized the target audience for the new erectile dysfunction (ED) medication: A 75-year-old prostate…

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Lux Alptraum

OneZero columnist, Peabody-nominated producer, and the author of Faking It: The Lies Women Tell About Sex — And the Truths They Reveal. http://luxalptraum.com