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How Tech Helped Create a New Erectile Dysfunction Crisis

Startups are exploiting the market Viagra created, but experts are wary

Photo: BSIP/UIG/Getty

InIn 1998, Pfizer hired Bob Dole to be a spokesperson for Viagra. The former senator and presidential candidate epitomized the target audience for the new erectile dysfunction (ED) medication: A 75-year-old prostate…




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Lux Alptraum

Lux Alptraum

OneZero columnist, Peabody-nominated producer, and the author of Faking It: The Lies Women Tell About Sex — And the Truths They Reveal.

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