I/O

How Tech Helped Create a New Erectile Dysfunction Crisis

Startups are exploiting the market Viagra created, but experts are wary

Photo: BSIP/UIG/Getty

In 1998, Pfizer hired Bob Dole to be a spokesperson for Viagra. The former senator and presidential candidate epitomized the target audience for the new erectile dysfunction (ED) medication: A 75-year-old prostate…