May 28, 2019
5 min read
I/O
How Tech Helped Create a New Erectile Dysfunction Crisis
Startups are exploiting the market Viagra created, but experts are wary
In 1998, Pfizer hired Bob Dole to be a spokesperson for Viagra. The former senator and presidential candidate epitomized the target audience for the new erectile dysfunction (ED) medication: A 75-year-old prostate…
