How Spotify’s Algorithm Knows Exactly What You Want to Listen To

A set of powerful algorithms use your music and your personal details to shape your entire listening experience

Dave Gershgorn
OneZero

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Headphones hang upside down as a hand holds a phone with the Spotify logo displayed in front of a screen showing Spotify
Photo: Aytac Unal/Anadolu Agency/Getty

Spotify is doing everything it can to get you to listen to more music.

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Dave Gershgorn
OneZero

Senior Writer at OneZero covering surveillance, facial recognition, DIY tech, and artificial intelligence. Previously: Qz, PopSci, and NYTimes.