Published in

OneZero

Mar 9, 2020

11 min read

How ‘Smart Tech’ Masks an Emerging Era of Corporate Control

‘Smart tech’ is a buzzword that’s been applied to everything from toothbrushes to TVs — and the cute marketing helps hide what’s really going on

Image: Joy Image/Getty Images

You can easily trade all your dumb stuff for smart things. Smart is now becoming the new normal. You don’t even have to…

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Jathan Sadowski

Jathan Sadowski

author — TOO SMART: How Digital Capitalism is Extracting Data, Controlling Our Lives, and Taking Over the World — https://mitpress.mit.edu/books/too-smart

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