How Sexual Selection — Not Natural Selection — Explains Opulence in Nature and Society

Branding — in business and in nature — isn’t going away

Zander Nethercutt
OneZero
Published in
10 min readJul 3, 2019

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Photo by Vittorio Zamboni

To use the analogy of the needle in the haystack, more data does increase the number of needles, but it also increases the volume of hay, as well as the frequency of false needles — things we will believe are significant when…

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Zander Nethercutt
OneZero

mistaking correlation for causation since '94; IYI, probably | 🧓Chicago, IL | ✍️. @ zandercutt.com | GET IN TOUCH: zander [at] zandercutt [dot] com