How KONY 2012 Trained the Audience — and YouTube — to Love Reactionary Media

A decade after the viral documentary aired, it’s time to reexamine the video and our reaction to it

Jamie Cohen
OneZero
Published in
9 min readMar 4, 2022

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Before Gamergate, rare Pepes, deplorables, and black squares, there was an era just after the Arab Spring and the Occupy Movements where people felt the internet may be a…

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Jamie Cohen
OneZero

Digital culture expert and meme scholar. Cultural and Media Studies PhD. Internet studies educator: social good, civic engagement and digital literacies