How Instagram’s Viral Face Filters Work

Computer vision is incredibly valuable to Facebook, and Pokémon, Disney princesses, and ‘Friends’ characters help us see why

Dave Gershgorn
OneZero
Published in
5 min readJan 24, 2020

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WWhat Pokémon are you? Which Disney character or Friends friend? You’ve probably seen these face filters invading Instagram over the past few weeks. Pull up the camera, point it at your face…

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Dave Gershgorn
OneZero

Senior Writer at OneZero covering surveillance, facial recognition, DIY tech, and artificial intelligence. Previously: Qz, PopSci, and NYTimes.