How Google Will Target Ads Without Singling Users Out

A handful of new standards will personalize ads without the privacy violations of today

The main Google search page
Photo: Christian Wiediger/Unsplash

The privacy sandbox is still a Band-Aid solution: It improves privacy but makes obvious compromises in order for advertising to continue to appeal to buyers.

Fascinated by how code and design is shaping the world. I write about the why behind tech news. UX Manager @ Shopify.

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