OneZero
Published in

OneZero

How Google Will Target Ads Without Singling Users Out

A handful of new standards will personalize ads without the privacy violations of today

The main Google search page
Photo: Christian Wiediger/Unsplash

The internet is about to experience a dramatic shift toward privacy.

Today, advertisers like Facebook and Google use cookies to track people as they interact with different websites, building profiles…

--

--

--

The undercurrents of the future. A publication from Medium about technology and people.

Recommended from Medium

Why reporters should always turn on Signal’s disappearing messages

What is a VPN and Why Should You Use One?

How is Your Identity Tracked on The Internet?

“Your Data” Is a Myth

Is Privacy Dead in an Online World?

You don’t have nothing to hide

You Have to Save Yourself When the Digital Titanic Starts Sinking

Surveillance Tech Is an Open Secret at CES 2020

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Owen Williams

Owen Williams

Fascinated by how code and design is shaping the world. I write about the why behind tech news. UX Manager @ Shopify. https://twitter.com/ow

More from Medium

The Why Factor

What actually is Sales Enablement?

Using AVflow to streamline human-generated transcriptions from Rev into sequence markers for…

A Postmortem Report