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How Google Will Target Ads Without Singling Users Out

A handful of new standards will personalize ads without the privacy violations of today

The main Google search page
Photo: Christian Wiediger/Unsplash

The internet is about to experience a dramatic shift toward privacy.

Today, advertisers like Facebook and Google use cookies to track people as they interact with different websites, building profiles…




The undercurrents of the future. A publication from Medium about technology and people.

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Owen Williams

Owen Williams

Fascinated by how code and design is shaping the world. I write about the why behind tech news. UX Manager @ Shopify.

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