How Data Science Pinpointed the Creepiest Word in “Macbeth”

It’s not the word you’d expect — and it appears in this very sentence

Clive Thompson
OneZero
Published in
7 min readAug 11, 2021

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“Shakespeare”, by Ungry Young Man

Macbeth is a creepy play.

Actors have long been superstitious about acting in it. That’s partly because performances have been riddled with accidents and fatalities; indeed, actors consider it bad luck to even utter the name of the play. (They call it “The Scottish Tragedy”.) And it’s partly because the basic substance of the plot is eldritch: You’ve got black magic, witches, a gore-flecked ghost and walking forests.

But fans of Macbeth often say its freaky qualities are deeper than just the plot devices and characters. For centuries, people been unsettled by the very language of the play.

Actors and critics have long remarked that when you read Macbeth out loud, it feels like your voice and mouth and brain are doing something ever so slightly wrong. There’s something subconsciously off about the sound of the play, and it spooks people. It’s as if Shakespeare somehow wove a tiny bit of creepiness into every single line. The literary scholar George Walton Williams described the “continuous sense of menace” and “horror” that pervades even seemingly innocuous scenes.

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OneZero
OneZero

Published in OneZero

OneZero is a former publication from Medium about the impact of technology on people and the future. Currently inactive and not taking submissions.

Clive Thompson
Clive Thompson

Written by Clive Thompson

I write 2X a week on tech, science, culture — and how those collide. Writer at NYT mag/Wired; author, “Coders”. @clive@saturation.social clive@clivethompson.net