How Amazon Lures ‘Artisanal’ Sellers and Hangs Them Out to Dry

This is Handmade’s tale

Sarah Kessler
OneZero
Published in
10 min readJul 13, 2020

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Illustration: Simone Noronha

Dave Stencil was puzzled when he noticed his Amazon sales spiking in mid-May.

The San Diego-based carpenter had been selling his handmade cutting boards and coasters on Amazon since 2015. That’s when Amazon recruited him and other Etsy sellers for the launch of its Amazon Handmade business…

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Sarah Kessler
OneZero

Author and journalist, writing and editing at Medium’s OneZero.