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How Adobe InDesign Conquered the World of Graphic Design

Adobe InDesign’s initial release looked like a complete flop. Here’s how the company turned things around.

Illustration: Noah Baker

TTwenty years ago, Adobe unleashed InDesign, a new vision of desktop publishing. The program, which launched as a $700 CD-ROM, was destined to reshape the field of graphic design — but it…




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Ernie Smith

Ernie Smith

Editor of @readtedium, the dull side of the internet. You may know me from @ShortFormBlog. Subscribe to my thought machine:

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