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Hollywood’s Next Great Studio Head Will Be a Computer

Film companies are following Netflix by using big data to make big decisions — yet it could cut down on the risk-taking that makes classics

“N“Nobody knows anything,” wrote legendary Hollywood screenwriter William Goldman in 1983. “Not one person in the entire motion picture field…



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Felix M. Simon

DPhil at Oxford Internet Institute & Research Assistant Reuters Institute for the Study of Journalism, Uni of Oxford. Fellow Tow Center, Columbia University