Hey Email Review: Is a Tidier Inbox Worth $99?

The new email service from Basecamp founders David Heinemeier Hansson and Jason Fried is pricey — but for good reasons

Kaya Thomas


Photo illustration. Screenshot: HEY Email

What words come to mind when you think of email? The first two words I think of are “overwhelming” and “unending.” I’ve tried many different email clients, like Apple Mail, Gmail, and Spark, but I have always been disappointed by how little control I felt I had over my mailbox. No matter how much auto-sorting the client did, I still felt it was hard to find the emails when I needed them and I was constantly getting messages I didn’t want. No email software has ever improved my relationship with email. That is, until Hey, a new email platform developed by Basecamp founders David Heinemeier Hansson and Jason Fried.

Originally announced back in February, Hey started rolling out on an invite-only basis this week — it’s available on web, desktop, and in native iOS and Android apps. I got an invite and secured kaya@hey.com, the first time I’ve had a first-name-only email address. The trial period lasts for two weeks, after which you have to pay $99/year.

One of the most frustrating things about email is that it is an open doorway. Anyone who has your email address can send you an email, and there’s no way to prevent it. Hey…