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Here’s How Apple’s New Anti-Tracking Tech Really Affects Facebook

The conventional wisdom is Apple’s limits on third-party tracking will damage Facebook’s ad business. But whether it actually does is far from certain.

When Apple released its new anti-tracking update this week, experts and commentators appeared certain…

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Alex Kantrowitz

Alex Kantrowitz

Veteran journalist covering Big Tech and society. Subscribe to my newsletter here: https://bigtechnology.substack.com.