Here’s Exactly What You Need to Know About Apple’s App Tracking Transparency
iOS 14.5 brings big privacy changes and a lot of questions
There’s a new privacy sheriff in town. His name is ATT and he rode in Monday on a horse named iOS 14.5. He likes apps just fine but not ones that pick your pockets for bits and pieces of data debris that he can share with his posse.
I don’t think it’s stretching the analogy too far to say that Apple’s App Tracking Transparency (ATT) policy for app developers is one of the most talked-about and potentially feared updates since Wyatt Earp strolled into Tombstone.
Now that it’s here, though, I’m astounded at all the misinformation and confusion surrounding this relatively straightforward concept.
In the space of two hours, I had one person ask me to talk about “Apple’s new requirement that app developers collect consumer data,” and someone else on Twitter wonder if it was up to app developers whether to comply with Apple’s new rules. Others wondered if app developers could acknowledge you opting out of their data collection schemes and then grab your data anyway.
Apple spells out the rules quite clearly in their iOS 14.5 documentation, which, even though you will certainly install the iPhone (and iPad) update sometime…
