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Pattern Matching

Google’s ‘Privacy-First Web’ Is Really a Google-First Web

Why the search giant can afford to kill the cookie

Photo Illustration: Omar Marques/SOPA Images/LightRocket via Getty Images

For two decades, the cookie has been an emblem of the online advertising model that powers much of the open web — and the privacy invasions that come with it. Now, the cookie as we know it is dying.