Google Can’t Figure Out What YouTube Is

And its users are suffering for it

Eric Ravenscraft
OneZero
Published in
6 min readMay 30, 2019

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Animation by Nicole Ginelli

IsIs YouTube a music service or a movie rental store? A space for news outlets or beauty vloggers? Is it for video essays or game streamers? For years, Google has wanted the answer to be a simple, “Yes, all of the above.” Today’s shutdown of the YouTube Gaming hub shows the actual answer is a lot fuzzier than that.

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Eric Ravenscraft
OneZero

Eric Ravenscraft is a freelance writer from Atlanta covering tech, media, and geek culture for Medium, The New York Times, and more.