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Getting Cash for Our Data Could Actually Make Things Worse
Microsoft researchers suggest ‘data dignity’ will create a better digital society, but some experts disagree
What’s our data worth? No one’s quite sure, but a team at tech giant Microsoft is quite sure that we should be paid for it. In “A Blueprint for a Better Digital Society,” published in the Harvard Business Review, Microsoft researchers Jaron Lanier and E. Glen Weyl propose a new tech concept called “data dignity.”
The basic premise of data dignity is that we should be paid for our data. By turning data into a form of property, we will be compensated for our data and be required to pay for services that require data from others. To make the process more transparent and bridge the gap between tech giants and individual users, groups of volunteers called MIDs (mediators of individual data) would negotiate data royalties or wages, engage in collective bargaining, and form industry standards, among other tasks.
This would spark what Lanier calls an “entrepreneurial democracy,” where individuals become more-equal actors in the marketplace, as opposed to just being surveilled for ad revenue and profit. In this model, we would pay to use Facebook, but Facebook would pay us as well, which would give people a modest, continuous…
