Facebook’s Metaverse Wants to Strengthen Our Relationship With the Internet

It’s not just a virtual world that we can step into, but one we can embody ourselves

Illustration: Geralt

While billionaires Richard Branson and Jeff Bezos took their space-crafts for a spin into outer space, another billionaire focused on the challenge of competing in an entirely different universe. The driving ambition to expand and explore is driven by a primal urge to escape our origins and reach for the next frontier. For Mark Zuckerberg that next frontier is the metaverse.

Mark Zuckerberg is betting on the metaverse as the successor to today’s mobile internet. The Verge recently reported Zuckerberg’s announcement that Facebook would strive to build a metaverse — a maximalist, interconnected set of experiences, spanning social presence, office work, and entertainment. This endeavor is a pivot from the company’s focus on social networks to a hybrid where consumers can ultimately embody themselves in virtual environments.

As John Herrman and Kellen Browning explained in their New York Times piece, the metaverse has often, in fiction, been presented as a utopian frontier where social norms and value systems can be written “anew, freed from cultural and economic sclerosis”.