OneZero
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Facebook’s First Ever TV Ad Will Blow Your Mind

The social media giant’s first attempt at global branding unwittingly revealed its own hubris.

The opening image of Facebook’s first ad

In the annals of big corporate marketing, there may be nothing like it. The ad starts with a red chair suspended in the air in a dark forest. Then images float by of an old Black man sitting a bus stop, a young Latino man…

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Micah Sifry

Micah Sifry

Co-founder Civic Hall. Publisher of The Connector newsletter (find it on Substack). Board member Consumer Reports.