Facebook’s First Ever TV Ad Will Blow Your Mind

The social media giant’s first attempt at global branding unwittingly revealed its own hubris.

Micah Sifry
OneZero
Published in
4 min readDec 13, 2021

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The opening image of Facebook’s first ad

In the annals of big corporate marketing, there may be nothing like it. The ad starts with a red chair suspended in the air in a dark forest. Then images float by of an old Black man sitting a bus stop, a young Latino man…

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Micah Sifry
OneZero

Co-founder Civic Hall. Publisher of The Connector newsletter (theconnector.substack.com)