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This is an email from Pattern Matching, a newsletter by OneZero.

How the Facebook Ad Boycott Will End

Facebook may follow YouTube, which made real changes in response to a 2017 advertiser rebellion — and emerged stronger than ever

Photo: John Lamparski/Getty Images

Welcome back to Pattern Matching, OneZero’s weekly newsletter that puts the week’s most compelling tech stories in context.

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Will Oremus

Will Oremus

Senior Writer, OneZero, at Medium