Facebook: New Name, Same Leadership
It’ll take more than a rebrand to fix the company
Didn’t you hear? Facebook is more than a social media company; it’s a Metaverse company. If you’re confused by the term, join the club.
The metaverse is best described as a virtual-reality space where users can interact with a computer-generated environment and other users, but how others will interpret this — and to what end — is unknown. Mark Zuckerberg thinks it’s the future and is going all in, determined to be at the forefront. Speaking to Casey Newton at The Verge, he said, “I think that this is just going to be a big part of the next chapter for the way that the internet evolves after the mobile internet. And I think it’s going to be the next big chapter for our company too.” Facebook already has more than 10,000 employees building consumer hardware like the recent RayBan AR glasses, likely to be important tools to operate this digital world.
As part of this shift to the metaverse, it seems Facebook is going to pull a Google and throw all of its various products — Facebook, WhatsApp, Instagram, Oculus, etc. — under one new shiny roof. Twitter is awash with predictions for what this new entity could be named, with some standouts including Facepalm and Boomerbook. Those taking the name more seriously are speculating that it could be tied to…
