Facebook Is Betting That Users Secretly Like Targeted Advertising

Apple’s new privacy measures will test the theory that underlies Facebook’s business model

Will Oremus
OneZero
Published in
3 min readMar 1, 2021

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Photo: Dan Kitwood/Getty Images

Facebook recently launched an ad campaign to defend personalized advertising against Apple’s new privacy measures. The campaign, called “Good Ideas Deserve to Be Found,” touts targeted ads as a boon for…

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