Facebook Cannot Separate Itself From the Hate It Spreads

The social network doesn’t just ‘hold a mirror up to society’— it does something much more powerful and concerning

Chris Gilliard
OneZero

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Photo: Chesnot/Getty Images

Imagine a factory that allowed anyone to bring toxic waste there, any time of day or night, and promised to store it. Imagine that in addition to storing the waste, the factory would exponentially increase the amount of toxic waste and enlist wide swaths of the population into adding their own pollution to the mix. Imagine that as part of its service, the factory would continually spew those toxins into our air, water, and soil, poisoning millions of people. Imagine then that the factory devoted some small degree of their services to cleaning up some of those toxins, well after much of the toxic waste had been distributed, and then asked to be congratulated for cleaning up 90% of the spills (according to its own unverifiable metrics). Lastly, at every opportunity, the factory would proudly proclaim that it doesn’t profit from distributing toxic waste.

If you can imagine this factory, you already have a wonderful grasp of the status of Facebook in 2020. When Sheryl Sandberg, Facebook’s chief operating officer, released a statement announcing that the company was going to make changes to address the issues of hate on its platform, she…

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Chris Gilliard
OneZero

Dr. Chris Gilliard is a writer, professor and speaker. His scholarship concentrates on digital privacy, and the intersections of race, class, and technology.