Face It — You Want To Be Seen

We may fear digital surveillance, but tech platforms count on our desire to be noticed online

Colin Horgan
OneZero

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Photo: Paul Taylor/Getty Images

TTwo weeks ago, the Economist’s Asian technology correspondent, Hal Hodson, started a Twitter thread. He was worried. “Something really massive is happening, and I feel like society is barely grasping the tendrils of the implications,” he wrote. “Technology is eroding one of the great levees of human society — the ability to move around the physical world anonymously.”

Hodson, like the rest of us, has reason to be concerned. Technology companies are deep into an ongoing shift from collecting endless data about what we do online to collecting endless data about what we’re doing offline too. The so-called “internet of things” is expanding, and the scope of what’s knowable about users — what we do, where we go, who we know, or what we look like — is widening quickly. That expansion is creating some unnerving scenarios.

There are products that scan students’ electronic communications, and others that track their movements, doorbell cameras that watch the streets, facial recognition replacing tickets at airports, programs to track employees, cameras that capture you at the mall and others at concerts, and apps that are surreptitiously recording your every location. The list goes on.

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