Exponential Tech Doesn’t Serve Social Good

Why create solutions ‘at scale’ if operating at scale is itself the main problem?

Douglas Rushkoff
OneZero
Published in
6 min readOct 1, 2021

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Photo by Sasha Charoensub, courtesy of Unfinished

We all want to do good. Well, a great many of us want to do good. We recognize that the climate is in peril, corporations are dangerously extractive, wealth disparity is at all-time highs, our kids are self-destructively addicted to social media, politics has descended into a reality TV show with paranoid features, and that civilization itself has only about another 20 years before some combination of the above threats makes life unrecognizable or even unsustainable.

The good news, at least according to the majority of invitations I get to participate in conferences and with organizations, is that there’s an app or technology or network or platform or, most often these days, a token that can fix some or all of this. The latest frame around the technosolutionist frenzy is called web 3.0, which has come to mean the decentralized sort of internet characterized by TOR networks (basically, Napster and BitTorrent where everything is hosted everywhere) and the blockchain (a new form of automated ledger).

This generation of distributed technology, it is hoped, will engender and facilitate a new era of environmental stewardship, economic equality, racial justice, democratic values, and civic…

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Douglas Rushkoff
OneZero

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm