‘The Rise of Skywalker’ Never Had a Chance
Expecting ‘Star Wars’ to be bad may have made it worse
Published in
3 min readDec 26, 2019
Love them or hate them, few movies generate expectations like the Star Wars flicks, but a new study finds those expectations often don’t match the actual experience — for better or worse. And in case you’re the type who tries to manage your expectations, the study also says that going in with low…