‘The Rise of Skywalker’ Never Had a Chance

Expecting ‘Star Wars’ to be bad may have made it worse

Robert Roy Britt
OneZero
Published in
3 min readDec 26, 2019

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“Star Wars: The Rise Of Skywalker” posters at the “Star Wars” Marathon hosted by Nerdist on December 19, 2019 in Hollywood, California. Photo: JC Olivera/Getty Images

LLove them or hate them, few movies generate expectations like the Star Wars flicks, but a new study finds those expectations often don’t match the actual experience — for better or worse. And in case you’re the type who tries to manage your expectations, the study also says that going in with low…

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Robert Roy Britt
OneZero

Editor of Aha! and Wise & Well on Medium + the Writer's Guide at writersguide.substack.com. Author of Make Sleep Your Superpower: amazon.com/dp/B0BJBYFQCB