Don’t Blame the Designers for Your Digital Addiction

So-called dopamine hacking is more sales pitch than science. What matters isn’t how our attention is captured, but what we pay attention to.

Jordan Shapiro
OneZero
Published in
6 min readMay 1, 2019

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Illustration: Rebekka Dunlap

EEarlier this month, during a visit to a YMCA in London, Prince Harry argued that Fortnite should be banned, complaining that the video game is…

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Jordan Shapiro
OneZero

Author of Father Figure: How to Be a Feminist Dad (www.FeministDadBook.com) Twitter: @jordosh