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Data Privacy Exhaustion Is Real

Protecting our personal info is a lifestyle choice many of us aren’t making

Image: peterhowell/Getty Images

“I am currently reading an article titled ‘10 Ways to Keep Sweaty Hands From Holding You Back,’” a man shouts from a toilet cubicle in Apple’s latest iPhone video. The ad is about a new feature in iOS 14 that blocks tracking cookies: bits of code that follow you across the internet so…

The undercurrents of the future. A publication from Medium about technology and people.

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Simon Pitt

Simon Pitt

Media techie, developer, product manager, software person and web-stuff doer. Head of Corporate Digital at BBC, but views my own. More at

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