Data Privacy Exhaustion Is Real

Protecting our personal info is a lifestyle choice many of us aren’t making

Simon Pitt
OneZero

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Image: peterhowell/Getty Images

“I am currently reading an article titled ‘10 Ways to Keep Sweaty Hands From Holding You Back,’” a man shouts from a toilet cubicle in Apple’s latest iPhone video. The ad is about a new feature in iOS 14 that blocks tracking cookies: bits of code that follow you across the internet so…

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Simon Pitt
OneZero

Media techie, software person, and web-stuff doer. Head of Corporate Digital at BBC, but views my own. More at pittster.co.uk