Apple's New Privacy Settings Could Protect Us From Trackers. But Do We Care?

Data Privacy Exhaustion Is Real
Protecting our personal info is a lifestyle choice many of us aren’t making
Simon Pitt
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Published inOneZero
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9 min read·
Sep 15, 2020
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Image: peterhowell/Getty Images“I am currently reading an article titled ‘10 Ways to Keep Sweaty Hands From Holding You Back,’” a man shouts from a toilet cubicle in Apple’s latest iPhone video. The ad is about a new feature in iOS 14 that blocks tracking cookies: bits of code that follow you across the internet so…
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Written by Simon Pitt
8.2K Followers
·Writer for OneZero
Media techie, software person, and web-stuff doer. Head of Corporate Digital at BBC, CTO of NSN, but views my own. More at pittster.co.uk
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