Augmented Reality Isn’t Magic

Magic Leap is almost ready to take another run at the AR market

Lance Ulanoff
OneZero
Published in
4 min readOct 12, 2021

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Magic Leap 2 AR headset (Credit: Magic Leap)

What is it about certain companies and sectors that make investors pour endless funds into them? Is it the story? The leadership? I’m not talking about places with a history of popular products and track records of solid, even inspired leadership.

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Lance Ulanoff
OneZero

Tech expert, journalist, social media commentator, amateur cartoonist and robotics fan.