Are You Seeing Way More Ads on Twitter? Here’s Why.

People with lots of followers used to see very few ads. That finally changed.

Will Oremus
OneZero
Published in
4 min readOct 24, 2019

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Photo by Tayler Smith; Prop styling by Caroline Dorn

InIn late 2015, Twitter made a decision it hoped would keep its most influential users happy: It stopped showing them ads. That policy quietly continued for years — until sometime within the past few weeks.

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