An illustration of the Apple logo is displayed on a broken display monitor. Tiles are coming through the broken pieces.
Illustrations: Ariel Davis

Apple’s Secret Monopoly

Its App Store has a choke hold on your devices. That may not last much longer.

Will Oremus
OneZero
Published in
22 min readFeb 25, 2020

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YYou’ve just dropped $500 on a new iPad Air. You can’t wait to sign up for Netflix and watch Black Mirror on its dazzling Retina display. So you download the app from the iOS App Store, open it up, and… you’re greeted with what looks like an error message.

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