Apple’s iPhones Hit an Evolutionary Stasis

The original iPhone was the consumer tech equivalent of the Apollo mission — but you can’t just keep going back to the moon

The new Apple iPhone 11 (L) and iPhone 11 Pro (R) are displayed during a special event on September 10, 2019
The new Apple iPhone 11 (far left) and iPhone 11 Pro (right) are displayed during a special event on September 10, 2019, in the Steve Jobs Theater on Apple’s Cupertino, California, campus. Photo: Justin Sullivan/Getty Images