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Apple’s iPhones Hit an Evolutionary Stasis
The original iPhone was the consumer tech equivalent of the Apollo mission — but you can’t just keep going back to the moon
Did you enjoy the iPhone launch event? Or did you perhaps feel that it was kinda more of the same — a story we’ve heard before about faster processors, better (and now more!) cameras, smarter things, new colors, and fresh software (apparently hurried along by threatened Trump tariffs).
Certainly, almost every year you can find someone saying that this year the iPhone announcement was boring for some reason or another. Apple didn’t introduce the oft-rumored augmented reality (AR) glasses; it isn’t using different materials, like carbon fiber; it doesn’t have a holographic display like Star Trek: Enterprise.
But that’s not my point. If we’re being honest, smartphone launches haven’t been interesting since about 2014, when Apple introduced the larger screens on the iPhone 6 and finally started competing properly with all the larger-screened Android rivals. That led to a huge bump in iPhone sales, which has never quite been repeated but did effectively kill off all the high-priced Android rivals, except for Samsung.
The reality is there’s little to say about new smartphones because there’s little…
